Special events and other funny days

Beat the summer heat by wearing nothing but your undergarments on august 5 every year.

Freshpair founded National Underwear Day on August 5th, 2003, as a way for everyone to embrace their underwear with confidence. Since then, we’ve celebrated the holiday in many ways, including, New York City model events, massive underwear giveaways, a pop-up shop in Columbus Circle, and a Times Square runway show.